Kraft Eden Smilewich

In an effort to help the people coping with the devastation of Typhoon Ketsana in 2009, Kraft Eden Cheese and The Philippine National Red Cross tied up with Ayala Malls to create the Smilewich effort.

Creative Directors: Dave Ferrer / Joe Dy
Creatives: Katrina Encanto / Joe Dy

Ford Escape Beyond Boundaries Banner Ad

Line: Ford Escape 4X4 XLT. Beyond boundaries.

* When the top banner is activated, the Escape drives to the far end of the banner, burrows into the sand and invades the other banners.

Click here for a demo.

*Interactive Ad of The Year (Gold) at the 2007 Philippine Creative Guild Awards.

Art Directors: Carl Urgino, Javey Villiones
Copywriter: Joe Dy
Creative Directors: Dave Ferrer, Joe Dy
Producers: Jay Tablante, Carol Pe Benito, Princess DeGuzman
Programmers; Jairus Aragon, Jay Tablante

Lily of the Valley Arm

Art Director: Carl Urgino
Copywriter: Joe Dy
Creative Director: Dave Ferrer

Ford Ranger USB Flash Drive

Here's a direct piece we did for Ford Ranger recently.

Art Director: Carl Urgino
Copywriter: Joe Dy
Creative Director: Dave Ferrer

Ford Ranger Max Load

Here's a viral piece we did for the new Ford Ranger.
You can play it at The Ford Ranger Max Load Site

Creative Director: Dave Ferrer
Art Director: Carl Urgino
Copywriter: Joe Dy
Programmers: Jay Tablante, Jairus Aragon

Leo Burnett Recruitment Post Card

Art Director: Boyet Custodio
Copywriter: Joe Dy
Creative Director: Richard Irvine